Yes! Eshots can be used directly to sell your products. But it can have many other uses. It can be used to keep your customers up-to-date. Change of address, product updates, opening hours during holidays and much more!
But perhaps just as important – a simple thank you for their custom in the past month or year. It can be as simple as that.
Segment your message into easily digestible bits. Describe your offering’s key benefit in a single simple sentence. Just one. Then to round out or add to the message, add in one more short, simple sentence.